Web Development Written by Spacebox Studio 1 min read
Why Website Speed Still Matters
Slow pages lose visitors, sales and search rankings. What makes a site fast and what to check on yours.
Most visitors decide within a few seconds whether to stay on a website. If the page is still loading, many of them simply leave. Speed isn't a technical detail; it's part of the first impression.
Speed Affects Everything
Faster pages keep more visitors, turn more of them into customers and help with search rankings. Google measures real-world speed through its Core Web Vitals and uses it as one of many ranking signals.
What Slows Sites Down
- Huge images: photos uploaded straight from a camera, many times bigger than needed.
- Too much JavaScript: sliders, trackers and plugins that all load on every page.
- Heavy themes: templates built to do everything, so they load everything.
- Slow hosting: a cheap server far away from your visitors.
How We Build Fast Sites
We start static-first: pages are prepared in advance, so the server just hands them over. Images are resized and compressed automatically, fonts are loaded carefully and JavaScript is only used where it adds something.
Check Your Own Site
Open your site on your phone using mobile data, not Wi-Fi. If you're waiting, so are your customers. Google's PageSpeed Insights gives a free, detailed report in a minute.
Want a Faster Site?
Whether it's a new build or a redesign, speed is part of every project we do. Get in touch and we'll take a look.
